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10 tips to make content convert
I recently gave a talk to around 1000 content marketers at this years Content Marketing Show on putting the content into conversion. Through this and a series of blog posts I will cover the topics and...
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Content that converts: Tip 1 - Define your objectives
The single most important factor in creating any kind of content, whether it be infographic, blog, eshot, product page etc is to outline and then focus on the objectives It may be that you are wanting...
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Content that converts: Tip 2 – Understand your audience
The second in the series of “10 tips to make content convert” from the Content Marketing Show 2013. The importance of understanding your audience can never be underestimated. The secret to creating...
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Content that converts: Tip 3 - Use the language of your customers
It’s not just about the message! So you’ve identified your objectives, figured out who your target audience are and set an end goal. All great so far, but ultimately we want our content to convert and...
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Graphitas featured in Digital Marketing book
Graphitas MD, Justin Taylor, recently featured in digital marketing e-book 50 Shades of Digital Marketing. The e-book is available free of charge from bookboon.com and features commentary from 50...
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Content that converts: Tip 4 – Concentrate on headlines
You simply cannot afford to underestimate the importance of a great headline… According to the godfather of advertising, David Ogilvy on average 5 times as many people read headlines as read body copy....
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